ASCO Las Vegas officially wrapped up this past weekend, but we’re still riding the energy of this 30×30 custom build for Glenmark. Brought to life to feel less like a traditional exhibit and more like a high-end executive lounge, this space is a prime example of modern custom trade show booth design. Specifically, the footprint was sleek, highly functional, and built entirely for connection.
Here is a quick look at how the elements came together on the show floor:
Highlights of this Custom Trade Show Booth Design
The Multi-Tasking Core
Instead of utilizing a standard backwall, a bold, color-blocked central hub anchored the space and did some serious heavy lifting. On one side, this structure housed a discreet storage room. Meanwhile, the other side featured a private meeting space with large windows to keep the sightlines flowing freely across the IGI-branded half of the booth.
High-End Tech
Built completely flush into that vibrant red exterior was a massive, seamless LED video display. Flanking it on the plush gray carpet were gorgeous, custom-built, aerodynamic S-shaped video kiosks. As a result, these digital touchpoints effortlessly pulled attendees in for interactive engagement.
The VIP Oasis
Additionally, the perimeter featured a premium lounge area bordered by a custom low-wall planter bursting with vibrant red botanicals. Complete with modern white leather seating, minimalist high-tops, and its own coffee bar, it was ultimately the perfect sanctuary to talk strategy away from the heavy aisle traffic.
The Branding & Airspace
To further ground the footprint, oversized 3D logo sculptures acted as bold visual markers at the corners. Finally, a clean, three-tiered hanging sign perfectly framed the airspace overhead and tied the whole polished aesthetic together.
In short, this fast-paced, highly functional build proves that a great custom trade show booth design can perfectly balance heavy-hitting digital engagement with premium, welcoming hospitality!
Glenmark Pharma
30’x30′ ASCO Annual Meeting 2026
Glenmark Pharmaceuticals is a research-driven, global pharmaceutical company with a 40+ year history of improving patients’ lives through affordable, high-quality medicines. With a strong therapeutic focus on oncology, dermatology, and respiratory care, their innovation arm—Ichnos Glenmark Innovation (IGI)—is actively advancing a robust pipeline of next-generation biologics to address complex, unmet medical needs worldwide. For more details, visit glenmarkpharma.com
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