The energy at CES is usually frantic, but stepping into the DeRUCCI space felt different. Looking back at the CES 2026 exhibit we created for this sleep technology leader, the bold use of blue stands out immediately. Instead of just being another tech booth, the vibrant color scheme created a calm, focused environment.
Design Strategy for the CES 2026 Exhibit
The floor plan focused on flow and comfort. Because the goal was to get people to experience the T11+ AI Smart Mattress, the layout had to be welcoming. Consequently, the staff remained busy throughout the entire event as attendees lined up to test the tech.
We divided the booth into two distinct mattress display areas. The first section allowed for quick interactions. Meanwhile, the second area connected to an integrated storage room to maximize the footprint. This structure served a dual purpose. Above the lay-down demo area, we installed a video display directly into the overhang ceiling. As a result, guests could watch the mattress features in action while actually lying down.
To finish the look, a two-tiered circular hanging sign sat above the space. It featured the DeRUCCI logo and tagline, making the brand visible from across the hall. Overall, the balance of tech and tranquility made this a standout project for our team.
Build Your Next Vision with Ommy Exhibits
Ommy Exhibits managed the full fabrication and installation of this DeRUCCI project. We specialize in turning complex brand identities into physical environments that drive engagement. If you are planning your next trade show appearance, we would welcome the opportunity to discuss your booth requirements and help you achieve your event goals.
DeRUCCI
20’x30′ CES 2026
DeRUCCI is a world-class leader in health-centric sleep technology. Founded with a mission to improve sleep quality through scientific innovation, they integrate ergonomics and AI into premium bedding products. They are widely recognized for their “Global Healthy Sleep Resource Integration” system, which combines high-end materials with advanced engineering to create personalized sleep solutions.
For more details, visit derucci.com
