At Ommy Exhibits, we take pride in transforming visions into reality, creating immersive and visually captivating booth designs that leave lasting impressions. This year at the ASD Marketweek show in Las Vegas, we had the privilege of designing and building a breathtaking 10’x30′ custom booth for two distinct yet complementary perfume brands, OSMA and REEF. The result was a harmonious blend of elegance and bold aesthetics, showcasing the unique identities of both brands while maximizing their presence at one of the industry’s premier trade shows.
A Tale of Two Aesthetics
The challenge was to create a shared space that highlighted the individuality of OSMA and REEF while ensuring a cohesive and flowing design. Our team at Ommy Exhibits embraced this opportunity, crafting a booth that seamlessly divided the 10’x30′ space into two distinct halves, each reflecting the essence of its respective brand.
OSMA: Serenity in Soft Blue
The left side of the booth was dedicated to OSMA, a brand synonymous with sophistication and tranquility. We used a palette of soft blue tones to evoke a sense of calm and elegance, perfectly aligning with OSMA’s luxurious and refined fragrance line. Sleek displays, ambient lighting, and carefully curated textures created an inviting atmosphere that drew attendees in, encouraging them to explore OSMA’s offerings. The design emphasized clean lines and open space, allowing the products to shine while maintaining a serene and approachable vibe.
REEF: Warmth in Auburn Orange
On the right, REEF’s side of the booth was a vibrant contrast, bursting with energy and warmth. We incorporated bold, auburn orange tones to reflect the brand’s adventurous and spirited identity. The design featured dynamic elements, such as textured backdrops and strategic product placement, to create a lively and engaging environment. The warm hues and bold accents invited attendees to connect with REEF’s bold and alluring fragrances, making the booth a standout at ASD Marketweek.
Crafting a Seamless Experience
The key to this project’s success was creating a booth that felt unified despite its dual-brand focus. Our team designed a flowing layout that allowed attendees to move effortlessly between the OSMA and REEF sections, with shared elements like a central focal point and consistent flooring tying the two sides together. Custom-built product displays, tailored signage, and strategic lighting ensured that each brand’s identity was distinct yet complementary, creating a cohesive experience that captivated attendees.
At Ommy Exhibits, we understand the importance of functionality as well as aesthetics. The booth was designed to optimize traffic flow, ensuring that visitors could engage with both brands comfortably, even during peak show hours. Durable materials and innovative construction techniques guaranteed that the booth not only looked stunning but also stood up to the demands of a bustling trade show environment.
Why ASD Marketweek?
ASD Marketweek is one of the largest and most dynamic trade shows in Las Vegas, attracting retailers, buyers, and industry professionals from around the globe. For brands like OSMA and REEF, having a standout booth is critical to making a lasting impression. Our custom ASD Marketweek booth design helped these brands connect with their audience, showcase their products, and elevate their presence in a competitive market.
Partnering with Ommy Exhibits
This project is a testament to Ommy Exhibits’ commitment to excellence in booth design and construction. From concept to execution, we worked closely with OSMA and REEF to bring their visions to life, delivering a booth that not only met but exceeded their expectations. Our Las Vegas-based team leverages local expertise and a passion for innovation to create custom booths that make brands shine at trade shows like ASD Marketweek.
Ready to elevate your brand at your next trade show? Contact Ommy Exhibits today to learn how we can design a custom ASD Marketweek booth that captures your vision and captivates your audience.
OSMA / REEF
10’x30′ ASD Marketweek 2025
OSMA is a luxury fragrance brand that captures the essence of timeless elegance and sophistication. Inspired by the serenity of nature and the art of perfumery, OSMA crafts scents that evoke tranquility and refinement. Each fragrance is meticulously blended to tell a unique story, appealing to those who appreciate understated luxury and authenticity. With a commitment to quality and innovation, OSMA has quickly become a favorite among discerning fragrance enthusiasts, making their presence at ASD Marketweek a perfect opportunity to showcase their exquisite collection.
REEF is a bold and adventurous fragrance brand that embodies the spirit of exploration and vibrancy. Drawing inspiration from flowing landscapes and untamed beauty, REEF’s scents are crafted to ignite the senses with their dynamic and evocative profiles. Known for their fearless approach to perfumery, REEF combines rich, warm notes with unexpected twists, appealing to those who embrace individuality and energy. Their striking presence at ASD Marketweek highlighted their commitment to pushing boundaries in the fragrance world.
