At Ommy Exhibits, we excel in creating trade show environments that align with client objectives. For SuperZoo 2025, North America’s largest pet retail event held in Las Vegas, we built a 20×20 booth for Silver Paw. This booth embodied the vibrant spirit of the pet industry.
To begin, we prioritized an open layout. The design included two tables with chairs for seamless attendee meetings. Custom-built display shelves showcased Silver Paw’s products effectively. Additionally, retail product displays featured playful plush graphics, adding a fun touch. An open reception counter welcomed visitors, while a hanging sign with Silver Paw’s logo and bold red dog emblem drew attention from across the show floor.
Dynamic SuperZoo Booth Features

The booth’s design balanced aesthetics and functionality. Bright colors, inspired by Silver Paw’s branding, created an inviting atmosphere. For example, the plush graphics reflected the brand’s playful dog lifestyle products. Meanwhile, the open layout encouraged easy navigation. Visitors could explore products or sit for discussions comfortably.
Moreover, the custom shelves were both practical and visually appealing. They held items like Silver Paw’s denim dog jackets and PJs securely. The reception counter facilitated quick interactions, keeping the space organized. Above, the hanging sign ensured brand visibility in the bustling 350,000-square-foot SuperZoo marketplace.
During the build process, we selected durable materials. The shelves were crafted for stability and style. The plush graphics added a unique, tactile element. Furthermore, the hanging sign used bold lighting to emphasize the logo. Each component was chosen to withstand the three-day event while maintaining a polished look.
Beyond visuals, the booth supported Silver Paw’s goals. The meeting tables fostered meaningful connections with buyers. The retail displays invited hands-on engagement, aligning with SuperZoo’s focus on product discovery. Consequently, Silver Paw connected with the event’s 10,000+ qualified buyers effectively.
At Ommy Exhibits, we take pride in delivering tailored solutions. We constructed this clean, modern SuperZoo booth to meet Silver Paw’s exact needs. Now, we invite you to collaborate with us for your next trade show project. Our expertise ensures environments that drive engagement and results.
Looking forward, events like SuperZoo demand standout designs. With over 1,100 exhibitors, differentiation is key. Our work with Silver Paw proves this approach. The booth balanced open space with bold branding, creating a memorable presence.
Let’s Build Your Next Booth
Additionally, we integrated client feedback throughout. Adjustments to shelf placement and graphic positioning refined the final outcome. As a result, the booth earned positive attendee feedback. This collaborative process ensures every project meets expectations.
If you’re planning for SuperZoo or similar events, consider your booth strategy. A well-executed space enhances brand visibility. It also strengthens connections with industry professionals. At Ommy Exhibits, we manage every detail, from concept to installation.
In conclusion, this project underscores our commitment to quality. We create spaces that support business goals, whether for pet retail or other sectors. Contact us to discuss your next trade show. Let’s build an impactful booth together.

SIlver Paw
20’x20′ SuperZoo 2025
Silver Paw is a premium pet lifestyle brand offering stylish and functional products for dogs, including apparel like denim jackets and cozy PJs, as well as accessories. Based in Canada, the company emphasizes quality, comfort, and modern design to enhance the bond between pets and their owners. Their mission focuses on creating innovative, durable items that reflect the playful and loving nature of dogs.
For more details, visit https://silverpawdog.com/.