At Ommy Exhibits, we’ve noticed a significant shift in what our clients are requesting over the past few years. Modular booth designs have moved from being an alternative option to becoming the preferred choice for companies of all sizes across the USA. This evolution didn’t happen overnight, but it’s clear that modular construction is reshaping the trade show landscape in meaningful ways.
When we first started building custom exhibits in Las Vegas, most clients wanted completely unique, built-from-scratch designs. While these still have their place, we’ve found that more and more businesses are recognizing the practical and economic advantages of modular systems.
The Rise of Adaptability
Trade shows are diverse environments. One month, you might need a 20×20 island display for a major industry event, and the next, you’re looking at a simple 10×10 inline booth for a regional conference. Before modular systems, this meant either owning multiple complete exhibits or constantly rebuilding from scratch.
Our clients in Las Vegas and across the country have embraced modular booths precisely because they eliminate this dilemma. The same components can be reconfigured to fit different spaces and purposes. We recently worked with a tech company that used the same modular system for three completely different booth layouts at events in Chicago, Orlando, and right here in Las Vegas – all within two months.
Cost Efficiency That Makes Sense
Let’s talk about the financial perspective, which is often the deciding factor. Traditional custom booths typically involve significant upfront investment, plus storage costs between shows, and potentially substantial redesign expenses when your branding or messaging evolves.
Modular exhibits offer a more sustainable financial model. The initial investment is often lower, storage requires less space (and therefore costs less), and updates can be made to individual components rather than requiring a complete rebuild. One of our Las Vegas clients calculated they saved nearly 40% on their annual trade show budget after switching to a modular system we designed for them.
Complexity Without Compromise
One misconception about modular booths is that they lack the visual impact of custom-built exhibits. This couldn’t be further from the truth. Modern modular systems offer remarkable design flexibility, allowing for curved walls, multi-level structures, intricate lighting systems, and integrated technology. We also have a large variety of trade show booth designs ready to go on our website, all available for rent today.
Some of the most eye-catching booths we’ve built at our Las Vegas facility have been modular designs. The key difference is that these impressive structures can be dismantled, reconfigured, and reused rather than being single-use creations.
Logistical Advantages
Anyone who has managed trade show participation knows that logistics can be as challenging as design. Shipping, installation, dismantling, and storage all present opportunities for complications and added expenses.
Modular exhibits typically ship more compactly, assemble more quickly (reducing expensive labor hours on the show floor), and dismantle more efficiently. For companies attending multiple shows annually, these advantages compound significantly. Our Las Vegas team has refined our modular systems to allow for intuitive assembly, often reducing setup time by 30-50% compared to traditional custom booths.
The Future Is Modular
As we look ahead, we see modular booth design continuing to evolve and dominate the trade show landscape. Advances in materials, connection systems, and integrated technology are making these systems even more versatile and impressive.
At Ommy Exhibits, we’re investing heavily in developing the next generation of modular systems at our Las Vegas design center. We believe the future belongs to exhibits that combine stunning visual impact with practical adaptability and responsible resource use.
If you’re planning your trade show strategy for the coming year, we’d love to show you how a custom-designed modular system could transform your exhibit presence while potentially reducing your overall costs. Our Las Vegas team specializes in creating modular solutions that stand out on any show floor while offering the adaptability modern businesses need.
The verdict is clear: modular booths aren’t just a trend – they’re the future of trade shows in the USA.